CHEP Aerospace Solutions, the leading global provider of outsourced Unit Load Device (ULD) management and ULD and inflight equipment repair solutions, has been rebranded to Unilode Aviation Solutions following its acquisition by EQT Infrastructure in November 2016.
The name Unilode was created from the first letters of ‘unit load device’, referencing the essential aviation components at the heart of the business. Coincidentally, ‘lode’ is an old English word meaning rich source or supply. The phonetic spelling also echoes terms such as load and payload that are widespread across the aviation services industry and references the wider activities of the business concerning inflight equipment solutions.
Given the scale of the business – Unilode owns and manages approximately 100,000 ULDs for more than 40 airline customers across a network of 450 airports and 48 repair and service centres -, the new brand will be phased in throughout 2017. It will be officially unveiled at the upcoming IATA World Cargo Symposium taking place in Abu Dhabi from 14 to 16 March.
The new Unilode logo comprising the picture mark and word mark will appear on containers in the coming months and will retain the current black label which is already familiar to airlines and ground handlers. London-based corporate branding specialists Spinach, who developed the new name, visual identity and values system following a series of workshops with key stakeholders, will oversee the global roll-out providing full brand guidelines and support to staff in all major hubs.
Unilode CEO and President Dr. Ludwig Bertsch comments, “This is an incredibly exciting time for the business and our new brand will encapsulate the positive energy across our global team. Accessible, memorable and true to our core values, Unilode is a name we are proud to stand behind as we continue to consolidate our position as the world’s leading provider for outsourced ULD and inflight equipment solutions.”